ART is what defines civilizations and captures the human spirit, sparking insight, activating spaces, and compelling people to ACT.

As an interdisciplinary artist myself, I still see public art in an incubation phase. Its potential to augment an environment rich in expression and culture has yet to be fully demonstrated.

I started NOW Art to fulfill the need for a creative agency as an incubator and catalyst. We actively nurture, harness, initiate, and foster creative projects, collaboratively extending a warm invitation for public participation.

The realization of art in visible and accessible spaces holds the potential to spark a renaissance, wherein diverse and culturally compelling artworks emerge as defining features for urban centers, districts, and environments on a global scale.

I’m driven to shape this future where art is democratically accessible – and hope we can build this together.

– CARMEN ZELLA
Owner + Chief Curator