Public Art Talk with Kamal Sinclair

On May 1, 2024, NOW Art Founder Carmen Zella sat down with Kamal Sinclair, Senior Director of Digital Innovation at the Music Center, for a live conversation about public art on Instagram (@nowart_la). We’ve been having a blast chatting with our favorite arts leaders and artists in Los Angeles, and we hope you’ll join us for […]

NEW at LAX: The Orchestrina

Earlier this year, LAX premiered a new public art installation from the staple L.A. radio and event collective Dublab, which they’ve named the Orchestrina. The exhibition is part of a new three-year contract for the station to program live music and sound art at LAX, and the installation immerses travelers as they walk along the […]

2023 RRR Mid-Market Open Call

Call for Creative Concepts San Francisco’s Mid-Market Neighborhood Prioritized Application Deadline: April 20, 2023 at 11:59 PM PT. This is an open call for artists, the creative community, art organizations, collectives, and artistic businesses to submit creative concepts for San Francisco’s Mid-Market neighborhood (Market Street between 5th and Van Ness) as part of the Re-Think, […]

Virtual Content Creation Workshop

Thank you to everyone who attended the Grand Ave Augmented Introductory Session in June or the Content Creation Workshop on Tuesday. In response to additional interest, we are adding another Content Creation Workshop for artists and creators interested in participating. This hands-on, virtual workshop will be led by Hoverlay. Artists are encouraged to bring AR assets or other materials they plan […]

Artist in Residence Opportunity

Serendipity Labs presents: Local artists are hand-selected to transform and inspire our workplaceand enhance our Members’ experience. Each space is architecturallysophisticated and welcoming to guests and potential clients. We have adiverse membership across industry sectors, company size and level ofexpertise, with most members age ranging from 35-55. For the Artist, this partnership allows you to […]


INTRODUCTORY WORKSHOP: TUESDAY, JUNE 28Two time slots: 10 – 11:30 a.m. or 3 – 4:30 p.m. (PST)Sign up at Grand Ave Augmented is a new initiative being produced by the Downtown Center Business Improvement District (DCBID) to attract visitors and activate the public spaces of Downtown’s Grand Avenue cultural corridor through an augmented reality […]

Public Art as an Asset within Development Projects – The Value Proposition

October 7, 2021, more than 50 attendees participated in a robust conversation about measuring the value of public art moderated by Carmen Zella, Founder & Chief Curator, NOW Art. The panel was made up of Adam J. Fowler,  Director of Research at Beacon Economics, who addressed the social, cultural, and economic impact of public art with an […]

West Coast Urban District Forum: Carmen Zella to give keynote talk

IDA: West Coast Urban District Forum Join the Downtown Reno Partnership, California Downtown Association and IDA for the 2022 West Coast Urban District Forum June 15-17, 2022. This year’s theme, Moving into Recovery, will explore how urban place management organizations are working towards balancing the ever-changing nature of public life in the downtown core. This event will focus on economic development […]

Innovation in Urban Development

More cultural discussions at play! NOW Art’s Founder and Chief Curator has been invited by @nordicla – an organization activating businesses by connecting creatives and building bridges for international opportunities to discuss ‘Culture and Creativity in City Development’ – I think we will have something to say – The selected panel will explore how new cultural venues are […]