Digital artists illuminate the streets of downtown Los Angeles Can public art heal and connect communities? Public Art Curator, Carmen Zella, transforms downtown Los Angeles into an outdoor digital art exhibition to help the community heal as we emerged from the pandemic.
Carmen Zella, founder of Now Art, shares her journey from street art enthusiast to innovative leader who’s revolutionizing urban landscapes through projects like Luminex. Her mission to democratize creativity has disrupted the traditional art scene.
My organization, NOW Art is a leading public art agency based in Los Angeles. We currently run the largest public-facing program in the country positioning thousands of murals in every state in America that specifically reflect community values.
We were honored to be a part of this project showcasing Los Angeles based Mexican American artists who have made an important cultural impact and contribution to our City.
The agency provides consulting, curation, project management, design, implementation (such as installation, permits and identifying vendors), ideation of new projects, documentation, finding artists for a project, and any other services related to public art projects.
The focus of my career is Public Art. It is a revolutionary form of art because it is meant for the public, to stimulate and inspire, memorialize and bring awareness.
Dialogues of Light transformed five blocks of Downtown L.A. into a nighttime gallery of digital projections. The one-night event showcased large-scale public art by celebrated artists, lighting up South Park with immersive, site-specific installations.
NOW Art’s stunning LUMINEX installation took Best Public Artwork in Time Out L.A.’s 2021 awards. Their one-night digital art takeover turned Downtown buildings into glowing canvases, spotlighting the power of public art and community engagement.
Welcome to The Wild! At last, something to do on Saturday night that doesn’t involve Netflix. For just one night, a forest will appear in downtown Los Angeles, part of an outdoor digital light show called “Luminex: Dialogues of Light.”
LUMINEX 3.0: The Culture of Lights was an electrifying evening of boundary-pushing art and a celebration of the power of creativity to bring people together and transform public spaces into immersive artistic experiences.
LUMINEX 3.0, a one-night-only outdoor digital art exhibition in South Park, will feature 10 artists — including Refik Anadol, Nancy Baker Cahill and Jojo Abot — whose works will be projected onto city buildings.
LUMINEX will return with large-scale digital works projected on buildings throughout a five-block stretch of Downtown Los Angeles. This year’s lineup features ten artists presenting site-specific video, animation, and augmented reality works.
The remodeled Hanson Walmart Supercenter is now open and officials say the store features a number of improvements including expanded departments, new signage, new fixtures, LED lighting, new flooring, and more self-checkout registers.
Visible art can raise people’s spirits and promote healing, and now shoppers at the Kenai Walmart can experience that firsthand when they enter the store, thanks to a new mural on the building’s front exterior.
The Lumberton Walmart held a grand reopening on Friday for the store’s remodel, which includes new paint, LED lighting, updated signage, expanded shopping options, self-checkout registers and a refreshed interior layout for better flow.
A mural celebrating the Elk River community, painted by artist Rock Martinez, decorates the front of the store. His design was inspired by the local landscape and selected in partnership with Walmart and NOW Art.
A mural celebrating the spirit of the Lakeville community greets shoppers at the front entrance, part of a broader remodel effort designed to reflect and uplift the local identity through refreshed visual elements.
Pimentel said the mural is a celebration of the community. ‘I wanted to put a little bit of everything — nature, industry, technology, education, animals — to represent all of the Hudson Valley,’ he said.
“Showcasing projects, NOW Art, and socials to highlight our creative impact and community engagement.
